Our Story
Who we are
One family, sixty years of jewelry
Les Lulú was born in 2026 from Marco and Ilaria Broggian, the second generation of a family of jewelers since 1962. The idea is simple: a precious jewel should be worn every day, with ease.
The founder, Fausto Broggian, was a member of the Antwerp Diamond Bourse and co-founder of the Italian Gemological Institute: one of the first to bring the culture of certified gemstone quality to Italy. In the 1980s he traveled to Pakistan, Burma and the Amazon in search of the rarest stones, choosing them one by one.
From that experience, MIMÍ Milano was born in 2000, today present in nearly fifty countries. Les Lulú is the newest chapter of the same story.
“For us, jewelry is a way of caring for yourself, every day. Every piece we design is meant to accompany a story: yours.”
Marco and Ilaria Broggian · Founders
The vision
The first everyday luxury
For Les Lulú, precious jewelry belongs to everyday life: you put it on in the morning, it stays with you until evening, it changes with your mood, and it is loved for years.
The name itself tells this idea. “Lulú” is a French term of endearment, affectionate and luminous. With the article Les it becomes a precious plural: the dear things, the ones you keep close every day.
The design
Every jewel begins with a stone
The stones are selected one by one, for their color, purity and character: a craft the Broggian family has practiced for sixty years.
Inspiration begins with color: the shapes — boules, ovals, lockets — are designed to give the stone the space it deserves.
And every stone carries a meaning: the courage of carnelian, the calm of aqua chalcedony, the tenderness of pink opal. Find the one that feels like you.
Find your jewel · Take the quiz
The goldsmith’s art
Made well, made to last
Refined design, execution cared for in every detail, quality materials chosen with rigor: every jewel passes through expert hands and careful checks.
Every piece is made to be worn every day and stay beautiful over time. How it comes to life, material by material, is told here.
The materials
Sustainability
Our commitment
Les Lulú chooses lab-grown diamonds and precious metals made to last, works with workshops it knows closely, and follows every stage of production.
The most sustainable jewel is the one you love for a long time: this is why every piece is made to remain, and to be passed on.
Sustainability